Passion Made Possible

Singapore launched a new campaign of "Passion Made Possible" to market Singapore internationally for tourism and business purposes, backed by a campaign that puts the focus squarely on Singaporeans.

It showcases the nation's cultural diversity, rich food heritage and the mindset of a people shaped by unique circumstances - qualities that Singapore already has.

6 Passions that pushes Singapore to be happening today, divided into the interest of the tourists.

1. Action Seekers - Who love in sport, extreme or outdoor activities.

2. Collectors - Who love in fashion, shopping and finding their own unique collection.

3. Culture Shapers - Who love in museum, galleries or love in art.

4. Explorers - Who love to explore new culture, cafe, shop within the city and outside of the city.

5. Foodies - Who loves to eat, since Singapore has variety of nationality food.

6. Socialisers - Who loves in nightlife, music and meeting new people.