COKE with Street food

ICoke with Street food would be the name that I translated by myself! This advertising campaign is a campaign that I was working on when I was an intern at McCann World Group Thailand.

I was so happy to see this ad coming out. Even though, I did not get a chance to stay until the end when they were shooting. But I was a part of crafting the idea and drawing the storyboard.

The idea of this campaign is to engage people to eat, embrace and share the Thai street food. The sharing concept is always be with coke as well.

Let's watch the full ad !

As you can see on the ad the vibe is warm and friendly follow the concept of coke. The tables and seats that they use in the video is commonly used in street food restaurants.

In this ad Coke wants to bring out the culture, the taste, and most importantly street food in Thailand.