Samsung
Samsung Galaxy x B.A.D Youngblood
B.A.D stands for Bangkok Art Directors' Association. They are a non-profit organization which provides an award competition and Official Partner as Representative of Cannes Lions International Festival of Creativity in Thailand.
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Background
As nowadays social network is such a huge impact for us. Whatever we do or see we will always capture that moment. Thus, the idea of 'share' is being focused. To share the experience of us and to other people who may not have the chance like us.
Idea
'Capture the feeling' is the concept for people who like to capture the moment or activities that they do and share it on social media. But not only social media but for disability or nursing home so they could have an experience like us through the photo.
Execution
To create an interactive board and placed in target location(nursing home, hospital, etc.) On the board will be a map and show a landmark location that people have shared. The audience just needs to click on the landmark or the event scene that they would like to experience. Whether its scenery, atmosphere of fun, unique perspective point of view.