More about L'Oreal
This section you will find out more what I did for L'Oreal.
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As this is a regional account, we do a lot of adaptation works such as KV, TVC, etc.
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Below you will find several stuff that I did previously here. A lot of KV design and some Brand plan digital idea.
Key Visual
There are elements and assets that was already available by L'Oreal. Every time we design a KV usually they are re-use assets. We don't really purchase new image stock. The challenge here is to retouch and recreate it to not make it look like it has been reuse.
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**Please note that all the work below are not final**
Ingredients design
Brand Plan
This campaign product is "Glycolic Bright Instant Glow Serum" our core idea was "Daily glow at home" Our objective to have the message as we all can have radiance instant glow skin easily at home. We don't need to go to the clinic to have our facial treatment done. As this product the ingredients are clinical grade that are tested by dermatologists.
Live Photo
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Showing people the benefit of Glycolic-bright instant glowing serum. By on the billboard/photo there will be a button says
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“Tap to have an instant glow skin at home” once they tap on it the billboard/photo will show before and after skin. It clearly shown that the skin is gradually improving on dark spots.
Instant Glow Anywhere
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To let people experience an instant glow skin and it can achieve easily by using L’Oreal Glycolic-bright instant glowing serum. A mirror billboard in BTS railway or in woman toilet mirror, there will be a ring light like a makeup studio light display
on the billboard.
However, it only lights when it detects a person standing in front of it. It shows that you can have an instant glow skin like you are under the studio light by using Glycolic- bright instant
glowing serum.
Instant Photobooth. Instant Glow!
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To drive product trial we’ll create “Glowing in a blink” Instant Photobooth. Instant Glow!
To let audience experience instant glow with L’Oreal Glycolic-Bright Instant Serum and to engage with them in a fun and friendly way. We’ll place several Instant Photobooths in the mall across Bangkok for everyone to join and capture their beautiful glowing skin. The first 50 who visit either a pop-up clinic or photobooth will get a free delivery of complete giftset of Glycolic-Bright Instant Glow Serum.
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The giftset will include
1. Glycolic-Bright Instant Glow Serum
2. Sticker set with words like
“Instant Glow”
“Easy Peasy”
“Ready Set Glow” “Daily Glow at Home”